AI tools are cool

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The Centre For Strategic Communication Excellence

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The Centre For Strategic Communication Excellence

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There are so many options available to communication professionals looking to integrate AI tools in their communication practice. When making your decision, it helps to ask yourself three key questions:

  1. Is this going to save me time and effort? There’s no point using a tool if it’s not going to free you up to focus on work that matters.

  2. Will this increase the value and effectiveness of communication across the organisation?

  3. How will I know my AI investment is worth it – i.e. how will you measure it?

But above all, know what the AI algorithm does and doesn’t do for you. Remember you’re still the ultimate decision-maker in communication activities.

The Centre for Strategic Communication Excellence is proud to partner with Sebastian James from the PR and Technology shop to bring you a video series that shows you how AI tools are your friend, not your foe, and how they can help you in your communication work. Each video will be reviewed by a tester, who will provide a  rating out of five on each of the tools being reviewed.

In the first video of this four-part series Sebastian, and his special guest, internal communication communication expert, Priya Bates ABC, MC, SCMP, IABC Fellow, review Crystal, an AI-powered freemium web app and Google Chrome extension. Crystal claims to gives you insights into someone’s personality and behaviour based on their online profile.

Imagine how this could change the landscape of communication in your organisation, and across the globe?

No doubt you’re as intrigued as we are, so check out the video below to learn more.

We get it, sometimes all the changes and how fast they’re coming is a lot to get your head around.

If you're feeling overwhelmed, the AI Playbook for Communication Professionals offers guidance to communication professionals like you. It's designed to be your go-to guide on communicating about AI to your organisation’s stakeholders and adopting AI tools in your communication practice. 

Download your copy of the AI Playbook for Communication Professionals.

Don’t forget to tell us what you think of Crystal. Do you think it has a viable future? How could it help communication professionals improve the way they work? Do you have any concerns about how this kind of app would integrate into your day-to-day work?

Start the conversation in the comments section below.