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Centre for Strategic Communication Excellence

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Adrian Cropley

Adrian Cropley
Adrian Cropley OAM, FRSA, SCMP, is the founder and CEO of Cropley Communication and the Centre for Strategic Communication Excellence. With a career spanning over 30 years, he has worked for and advised CEOs and communication leaders globally, including many Fortune 500 companies, on strategic communication and change, as well as building training offerings targeted to communication professionals. He led the development of IABC’s Career Road Map, kick-started the global ISO certification process for the profession, and was the founding chair of the IABC Academy.
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Recent Posts

Supporting leadership communication: Give them what they need

To help leaders become better communicators, we need to break down our efforts into four 'gives' and ask ourselves some key questions.

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The emotional journey of change

Reaction during change is a given, it's the time it takes that has the biggest impact, to an individual's state and the bottom line for the organisation.

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It’s time for communication professionals to step up to AI

The 2019 Communicating AI survey identified what's underway in organisations already communicating about AI and what can be done in an informed and decisive way.

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Blurred Lines Are An Opportunity To Focus

The lines between internal and external communication continue to blur, however, that does not mean we are out of focus, in fact, it means the opposite.

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Old Macdonald Had A Data Farm, Ai, Ai O!

As the buzz around AI gains momentum, communication professionals are facing another evolution.

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Keeping Change Simple

Without a well-planned and implemented communication strategy even the most compelling change programs will fail.

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Bullying! Is This The New World Of Leadership?

Everyone is different and as leaders, we need to adapt our style to get the best out of people.

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Adding Strategic Value To Communication

By using a strategic approach, you will communicate a whole different value proposition to your organisation.

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The Capabilities Great Communication Professionals Are Made Of

In any discipline where communication is the focus, we need to make sure we have the capabilities to do our job.

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