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Centre for Strategic Communication Excellence

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Wayne Aspland

Wayne Aspland
Wayne Aspland is an Australian writer and corporate communicator. He has more than 15 years’ experience in corporate communication (including Head of Function), content creation and corporate strategy. He's also been working in (and writing about) digital technology for more than 20 years...almost as long as the internet’s been ‘a thing’. Wayne provides internal and external communication support to clients across a wide range of industry sectors. In particular, he helps leaders communicate strategy, align and engage their people, manage change and build content and thought leadership programs. Wayne has lectured in communication at Deakin University and is also an award-winning former member of the IABC Victoria Board. Wayne’s full credentials can be found on his website at www.thecontentfactory.com.au

Recent Posts

What is AI?

Right now, AI is the term on everyone’s lips. It’s fascinating the entire world, including those of us in the communication profession.

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I'm not beeping happy

Excited about AI? Then think again. This monologue provides a new take on AI and Industry 4.0. It’s a terrifying(?) view of the future written by Wayne and Connor Aspland (with a hat-tip to Red Dwarf’s Talkie Toaster).

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The four things we know about communicating AI

There’s a lot we don’t know in these early days of the Fourth Industrial Revolution. There are, however, four things we do know. Understanding them could make a big difference to the way you approach AI moving forward.

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Are FAQs The Future Of Content Marketing? Ask Google Home

Love them or hate them, the reality is that FAQs just got really important. That’s because questions and answers are increasingly becoming the way we communicate online.

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