Ensuring that appropriate consent is given and respecting the personal data of our customers is the right thing to do from both an ethical and moral perspective.
The General Data Protection Regulation (GDPR) And Its Implications For Communication Professionals
Fake News, Alternative Facts, Evidence and Ethics
In the communication and marketing professions, we know that emotional decisions are powerful, but evidence trumps everything.
Communication Professionals In Corporate Social Responsibility
As companies step up their efforts to embrace their role in corporate social responsibility, many have discovered that doing the deed is not enough.