What is it about this campaign that commanded attention regardless of age, gender or socio-economic position?
It’s a Little Crowded. Can We Please Have Your Attention?
Eight seconds. That’s how much time marketing and communication professionals have to capture the attention of elusive consumers.
The Convergence of Marketing and Communication
A combination of branding and reputation produces stronger results than either of the two individually, yet a sizeable portion of companies have yet to link these efforts.
Marketing to Generation X: six do's and don'ts
Poor Generation X. Wedged between the Baby Boomers and Millennials, Generation X frequently gets swept to the side. Which is a shame...
What’s in a brand?
Not so fast! Strategic communication experts aren’t necessarily branding experts.
