They are the first terrorist faction to make the best use of all engagement strategies and tactics in the PR arsenal: emotions, feelings, hope, purpose, value, vision and promise.
Ella Minty’s PR Predictions For 2019
What will influence the public relations and communication professions in the next 12 months?
Is traditional PR still effective? What about boosted posts on social media? Do billboards work, or must everything be a pop-up on a screen?