storytelling

Bupa, a leading health and care organisation, had doubled their size due to several global acquisitions. The challenge, therefore, was not your everyday revamp of the values.

Once you learn how to uncover your stories, you will also discover that you have lots of them way more than you ever thought possible.

I firmly believe more communication is always better than none. Communicators know all too well the axiom that nature abhors a vacuum.

You might already be aware that telling a story makes good sense, but it is more than that. It is based on science, or more specifically how our brain operates.

Storytelling is a powerful communication process. Stories personify the heart of strategic communication based on a simple principle.

One of the biggest mistakes leaders make when they embark on storytelling in business is to rely on one story or one type of story.

There are a variety of ways to introduce storytelling into your company and the best approach depends on what you want to achieve.