Building video into your comms strategy can seem daunting and even more so if you’re not supported with the appropriate budget or rationale.
Finally, A Framework for Thinking Strategically about Communication Value
For communication leaders, proving communication value can be as simple as adopting the Value Circle framework.
Busting Strategy Myths
The length of time spent formulating a strategic plan does not predict the likelihood of successful implementation.
How to Create a Line of Sight so Employees Get Your Strategy
To drive performance, leaders need more employees who understand not just that they’re building a wall, but that they’re building a castle.
Adding Strategic Value To Communication
By using a strategic approach, you will communicate a whole different value proposition to your organisation.
Creative Strategy and Why We Need More of It
Strategy alone does not deliver results, because if the audience doesn’t get the message in a way that connects with them emotionally, everything else is academic.