We can help you set measurable objectives and establish the processes you need to gather the data that will demonstrate the effectiveness of your communication.
Research establishes benchmarks and defines the playing field on which you will build a communication strategy. It tells you what the audience thinks, defines behaviours and pinpoints perceptions. Research is an input to inform strategic direction and decision-making.
Measurement is what comes after you’ve developed and implemented your communication approach. We can help you set measurable objectives based on business needs and audience analysis and establish the processes you need to gather the data that will demonstrate the effectiveness of your public relations and communication.
Melbourne, Australia
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