Communication research and measurement are critical elements of strategic communication. We can help you conduct quantitative, qualitative and web-based research to benchmark your current state and tell you whether your communication is influencing awareness, understanding and behaviour.
Research establishes benchmarks and defines the playing field on which you will build a communication strategy. It tells you what the audience thinks, defines behaviours and pinpoints perceptions. Research is an input to inform strategic direction and decision-making.
Measurement is what comes after you’ve developed and implemented your communication approach. We can help you set measurable objectives based on business needs and audience analysis and establish the processes you need to gather the data that will demonstrate the effectiveness of your public relations and communication.